August 2010, Los Angeles CaliforniaBrazilian footwear and accessories designer Carmen Steffens hosted a party at their Westfield Fashion Square, Sherman Oaks, location to celebrate the launch of their fall/winter 2010 collection. VIP attendees sipped on wine and nibbled on hors d’oeuvres while trying on an array of seriously HOT shoes.
Before attending the event I noticed a girl in the mall wearing a pair of sky high platforms that were drop dead sexy. I didn’t have a chance to ask her where she bought her killer heels but I found out soon enough. While browsing through Carmen Steffens' latest collection I came across the shoes I had coveted just minutes ago. Walking into Carmen Steffens is like walking into shoe and handbag heaven. The creations are simply stunning. You look in one direction and say, “Oh, I want that,” and then turn around and say, “No, I want that.” Picking just one is a difficult chore. Thankfully, CS shoes are reasonably priced ($200 - $350), so you can purchase 2 or 3 for the price of a pair of high end designer heels.Founded in 1993 by Mario Spaniol, Carmen Steffens' manufactures their handcrafted shoes and handbags in Franca, Brazil. (Mario learned the craft in Italy and brought his knowledge back with him to his homeland). The company owns its own tannery, which allows them to produce smaller quantities of each item; thus, retaining the lines exclusivity while also offering a wide variety of styles and allowing for constant rotation of new product. Mario’s wife, Monalisa, designs the collection. The fall/winter 2010 line was inspired by São Paulo’s cityscape, which can be seen in her use of vibrant colors and fluorescent accents. (Check out the virtual fashion show below.)Since a limited amount of each product is made you don’t have to worry about someone showing up to the same event with the same pair of shoes or handbag. Carmen Steffens’ products are of high quality and great attention is paid to detail, which adds to the items uniqueness. Their bags are amazing and, of course, I fell in love with the brown leather purse with zipper and metal details. At $850 it was a steal. (Most bags range from $350-$650.) Their shoes—which range from flats to sandals, to platforms, to boots—emit a sexy Brazilian essence, and they are quite comfortable. The soles are made of rubber so they absorb shock and provide more comfort for the balls of your foot, which means you can walk from one end of Manhattan to the other and back in 6” inch stilettos and not have to soak your feet at the end of the day.
Anyone that knows me will tell you that I live in heels (5” and above the better). I’ve traipsed all over NY in 6” stripper platforms, so I was thrilled when I tried on a pair of CS platforms and felt just how comfy they were. The company has been around for 17 years. Why am I just finding out about them now? Oh well, better late than never. Stars like Eva Longoria, Mariah Carey, and my girl Carolyn Hennesy are fans and now I know why.
Upon leaving we were handed a cool gift bag that contained a Carmen Steffens' handcrafted leather cosmetic bag in addition to a leather and metal key chain. Also included was Gingi Refreshing Toning Water (http://www.gingiskincare.com/), an Earthlust eco stainless-steel water bottle (http://www.earthlust.com/), a Bali: Island of the Gods $10,000 gift card, Bee M.D. Organic Honey Throat Drops (http://www.sponsorabee.com/), True Lemon 100% Crystallized Lemon (http://www.truelemon.com/) and the latest edition of California Apparel News (http://www.apparelnews.net/).
Oh, and I should let you know that 10% of your in-store purchase goes towards your next purchase as long as it is made within 30 days. So, if you buy a $300 pair of shoes the next time you come in you’ll get $30 off your next purchase. Not a bad deal. It’s also a great way to cultivate customer loyalty. You can also shop online http://www.carmensteffens.com/. Damn, that’s trouble. Oh wait, CS shoes are still cheaper than a pair of Louboutins and just as sexy!
DALLAS, Nov 3, 2010 / FW/ — The name Carmen Steffens might not be familiar to American fashionistas but Carmen Steffens shoes are familiar to viewers of American Idol and Desperate Housewives wherein the footwear had been featured.
Launched in São Paolo in 1993 by leather mogul Mario Spaniol, and named for his mother Carmen Steffens, the label has been synonymous with sophistication, savoir faire and exclusivity since its inception.
All lines are available in limited quantities, which set the brand apart from others, ensuring that Carmen Steffens designs are innovative and are always in-demand. When a particular shoe is sold out, the stock is not replenished.
“Our customer knows she won’t see other people with the shoes she’s wearing,” commented Mark Willingham, President of US Operations.
The look of the collection — which includes platform stilettos in snakeskin, cork wedges and elegant evening wear — has been crafted by designer Monalisa Spaniol, wife of founder Mario Spaniol.
“From the beginning, the idea was to come up with designs that were inspired by international trends, but also included handcrafted details and incorporated shapes and colors that would be sexy, classy and exotic,” she said.
Catering to contemporary, cosmopolitan woman who emits class, sensuality and success, Carmen Steffens shoes are so unique, they can be considered art. The label has over 180 stores worldwide with an average of 2 opening per month, most of which have been established by popular demand and word of mouth.
Carmen Steffens has exploded worldwide with their signature brand of high-end luxury heels and handbags and will launch stores in New York City, Miami and Boston in 2011 and just opened up shop in Marseilles, Aix-en-Provence, Paris and Johannesburg.
In keeping with the tradition of supporting social causes, especially those that are at the local level, Carmen Steffens' (Los Angeles) donated over 50 pairs of shoes to Safe Passage, a Los Angeles-based non-profit organization that provides life makeovers; providing shelter, education, skills and direction to women and children to ensure safey and survival of domestic violence. "We are extremely proud to be associated with Safe Passage and look forward to a continued relation where we can assist in supporting such a truly incredible cause," said Mark Willingham, president of U.S. operations for Carmen Steffens (USA).
Ushering in the holidays, Carmen Steffens partnered with Hollywood makeup artist and Brazilian native Eloisa Baretto along with Temptu airbrush cosmetics to provide mini makeovers for VIP clients at the Los Angeles store on Black Friday . . . the day after Thanksgiving and widely considered the busiest shopping day of the year. The RSVP event provided for a day of relaxation, pampering and beautiful Carmen Steffens products.
Warner Music recording artist Inna Modja treated invited guests to an exclusive live accoustic show during the launch of the Carmen Steffens Paris flagship store. The new store is located on the famous fashion shoe shopping street 'Rue de Grenelle' in the Saint Germain neighborhood. The RSVP launch party was attended by celebrities, media, and invited VIP guests. Click to see Inna Modja peforming one of her songs at the event.