DALLAS, Nov 3, 2010 / FW/ — The name Carmen Steffens might not be familiar to American fashionistas but Carmen Steffens shoes are familiar to viewers of American Idol and Desperate Housewives wherein the footwear had been featured.
Launched in São Paolo in 1993 by leather mogul Mario Spaniol, and named for his mother Carmen Steffens, the label has been synonymous with sophistication, savoir faire and exclusivity since its inception.
All lines are available in limited quantities, which set the brand apart from others, ensuring that Carmen Steffens designs are innovative and are always in-demand. When a particular shoe is sold out, the stock is not replenished.
“Our customer knows she won’t see other people with the shoes she’s wearing,” commented Mark Willingham, President of US Operations.
The look of the collection — which includes platform stilettos in snakeskin, cork wedges and elegant evening wear — has been crafted by designer Monalisa Spaniol, wife of founder Mario Spaniol.
“From the beginning, the idea was to come up with designs that were inspired by international trends, but also included handcrafted details and incorporated shapes and colors that would be sexy, classy and exotic,” she said.
Catering to contemporary, cosmopolitan woman who emits class, sensuality and success, Carmen Steffens shoes are so unique, they can be considered art. The label has over 180 stores worldwide with an average of 2 opening per month, most of which have been established by popular demand and word of mouth.
Carmen Steffens has exploded worldwide with their signature brand of high-end luxury heels and handbags and will launch stores in New York City, Miami and Boston in 2011 and just opened up shop in Marseilles, Aix-en-Provence, Paris and Johannesburg.